(Para ESPAÑOL, avance tres artículos) CLICK the player for AUDIO As we are moving towards the publication of our first book, we would like advantage of your wisdom, as you are part of a select group of experts whom we have contacted. When you have the time, we would appreciate your feedback in regard to […]
II) HOW we did it. Our research was conducted in an environment that encouraged study and creative processes, and was supported by observations and measurements in our quest to obtain the very best answers for the demands of over three thousand executives, managers and professionals in complex sales who were working in ten multinationals in […]
III) WHAT we developed. Of all our findings and developments, there is a model that we consider can produce results faster, will be the easiest to implement, fills most obvious gaps in current complex sale methods and techniques including the most recent ones; and which, in the most generic way, may become their effective complement. […]